What can a blog do for u???

Posted on June 4, 2008. Filed under: Career, Computer |

The blogging movement is picking up speed as businesses begin to realize the benefits of blogging. Discover what a business blog can do for you.

What is a Blog?

According to Pyra Labs Blogger, “A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically—like a what’s new page or a journal.” The term is actually weblogs coined by Jorn Barger in 1997.

The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 100 million.

Blogs can fall into two general categories.

Personal Blogs: a mixture of a personal diary, opinion posts and research links.

Business Blogs: a corporate tool for communicating with customers or employees to share knowledge and expertise.

Business blogs are sweeping the business community. Blogs are an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers..

What does Blogging Provide to Small Business?

  • Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as: Movable Type, Blogger.com and Typepad all offer easy blogging tools to get started.
  • Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company’s name out on the Internet.
  • Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
  • Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.

Blogs emerge as new job hunting tools!!

Its true that blogs have constantly been criticized n some of them have even earned a bad name but the lesser known fact is that more people are actually getting jobs -thanks to their blogs!
Now put a thought on this, a text resume provides just a brief outline of candidate’s qualifications,skills,experience n nothing more.
Comparatively,your blog conveys your voice to the world-to the people who do not know anything about you.It represents who you really are and helps you get noticed ,get hired,get promoted!!.

In fact,Adam Darowski, an ardent blogger goes as far as to suggest that “The blog is the new resume”.

Blogging is serious business:-

  • A blog creates a personal brand that sets you apart from the rest of the herd.It creates opportunities, connections and opinion about you.
  • So, develop a mature ,coherent and well-written blog that doesn’t indulge in unnecessary flaming or venting.
  • Remember that a blog is a part of your personal reputation and steer clear of divulging your deepest secrets,indecisiveness or other gory details that can come back to haunt you…
  • Again your blog should say the right things and not paint you in unfavorable light.Be purposeful and specific in choosing what you blog about.
  • It’s all about self promotion, show the world that you are the best by exposing yourself,your ambitions,motivations,your history and skills…
  • Write posts that delve deeper into your experience and document your accomplishments.Tell interesting stories, projects etc…
  • Showcase your creativity , attract the eyeballs, therz a lotta stuff over the net , spend some time surfing n get the best deals to decor your blog…
  • You can pen your social n political views ,social causes,hobbies,music you like and generate a sense of what is relevant to you..
  • Maintain the blog on regular basis and soon you will have a well-studied web presence that can augment your position no end.
  • And next time someone wants to know more about you ,you can confidently flaunt , “”JUST GOOGLE MY NAME n YOU”LL FIND ME!!””

Here are some business blogs you would like to have a look…

Research Buzz is an excellent resource tool for Internet research. An information provider, Research Buzz provides advertising and a special paid edition of their newsletter.

Joel on Software
is a blog that displays Joel Spolsky’s knowledge and views on software development. The blog acts as a method for Joel to highlight his expertise and promote his small business, Fog Creek Software.

Jupiter Research, a top business market research company has a blog for each company analyst. The weblog provides analysts with the means to connect with their audience on a regular basis.

Loosetooth.com Shop Blog, by Brandy Agerbeck, is an online art shop blog that provide customers with a way to get to know the store owner. This blog is an e-commerce site with buy and shop options.

MacroMedia the software company provides a customer service blog for users and staff to share solutions in an organized fashion.

So, blog’s just a click away,start your blog today!!! “Happy Blogging ” from my side…….cheerz!!


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